Code of Conduct

Code of Conduct (pdf 78 kb)
It should be noted that Niels Brock does not use international agents to recruit students.

Application form
Download application form here
Application deadline 11 June 2012 for European students, 15 March for non-EU students. 

Student contracts for August intake
Student contract - non-European students (doc)

Student contract - European students (doc)

Student contracts - old versions
Student contract - non-European students (doc)

Student contract - European students (doc)

At enrolment we focus on:

Your grade average from your qualifying exams. Typically a 2-year AP degree or equivalent.
Apart from your motivation to start the degree programme, you also have to account for either your professional experience, military service, folk high - school stay, stay abroad, maternity leave or the like

You need to be aware that you might be asked to attend an interview before you can enrol. The purpose of this interview is to discuss your expectations to the degree programme and your motivation to study. You have to enclose a copy of your qualifying exams and document possible professional experience and stay abroad. You will also be asked to write a statement to explain your motivation and why you are applying for the Bachelor’s Degree in International sales and Marketing Management. 

If you have studied Financial Management, Service Management or Logistics Management and have been enrolled in the ISMM program we highly recommend that you familiarize yourself with the below subjects prior to the start of the course. This is to ensure that you have the correct prerequisites to keep up with the subjects.

Financial Management:  

Logistics & Supply Chain Management, International Marketing Management plus cultural theory (for suggested literature see below)

Service Management:   

Logistics & Supply Chain Management, International Marketing Management and Business Law (for suggested literature see below)
Logistics Management:   

International Marketing Management

(for suggested literature see below)

If you have studied other programmes than an AP degree in Marketing, Financial, Service or Logistics Management we recommend that you see the student counsellors in Blågårdsgade regarding the prerequisites for the ISMM program and the possible familiarization with subjects prior to the start of the course. You can also contact the student counsellors by phone (+45)33 41 91 00 or send an e-mail to marketinginfo@remove-this.brock.dk

Literature suggestions:

Logistics and/or Supply Chain Management
In order to be able to follow the logistics course of the ISMM, the student must be knowledgeable in the following areas:

The overall purpose is for the students to be aware of the building blocks in the supply chain and to be aware of how to apply these blocks in value creation for the customer.

Logistics

• Definition of logistics, activities and processes

Logistics targets and logistics strategies

• Logistics Effiency, Distribution Service, Logistics Costs, Value Chain, Supply Chain and Logistics Strategies

Logistics with the customer as center

• Customer service, Customer strategies

Warehousing

• Types of Warehousing, Warehousing Functions, Forecasting, Stock Optimisation

Distribution

• Direct vs Indirect Distribution, Centralised vs De-centralised Warehouses

Production

• Lean, Agile, JIT, Push vs Pull

Procurement 

• Make vs Buy, Procurement Function and Role, Procurement Process, Supplier Segmentation; Supplier Relation

Information technology

• o    ERP, EDI

Supply Chain Management

• Definition of SCM,  Collaboration Strategies, Supply Chain Integration, Partnerships, Value creation in the Supply Chain

Examples of relevant literature:

Fundamentals of Logistic Management, D Grant, D.K. Lambert and others, McGrawHill ,ISBN 0-07-7-710894-9, Chap: 1-2-3-4-5-6-8-13               
Or               
Total Supply Chain Management, R Basu, J Wright, Buterworth-Heinemann, ISBN 978-0-7506-8426-2
Logistic and Supply Chain Management, Creating Value-Adding Networks, Martin Christopher, Prentice Hall 2005, ISBN 13: 978-0-273-68176-

International marketing

In order to be able to follow the ISMM program, the student must be knowledgeable in the following areas:

• SWOT
• Segmentation
• Positioning
• Product Development
• Globalisation

Examples of relevant literature:

Kotler/Keller: Marketing Management, 2009
Svend Hollensen: Global Marketing, 4.edith., 2007

KK - chap. 6    Market research
KK – chap. 7    Analysing consumer markets
KK – chap. 8    Analysing business markets
KK – chap. 9    Dealing with competition
KK – chap. 12    Creating and managering brands and brand equity
KK – chap. 13    Devising a contemporary branding strategy
KK – chap. 14    Designing, developing and managing market offerings
KK – chap. 16    Pricing strategies
KK – chap. 17    Supply networks
KK – chap. 19, 20, 21    Market communication m.v.
   
SH – chap. 1,2,3    Intro til internationalisation (motives, pro – reactive, the Process of  Internationalisation)
SH – chap. 8    Int. Segmentation   
SH – chap. 9,10,11,12,13    Different approaches to export