Course Structure

Subjects

The degree programme focuses on the following subjects:

Marketing
Logistics
Management and organization
Business Law
Economics

At Niels Brock we offer lectures in intimate class rooms with a friendly and relaxed atmosphere and with close contact between professors and students.

Bachelor’s Degree in International Sales and Marketing Management

The programme is divided into 3 semesters including an internship and a final bachelor project. In the first semester the focus is “Due diligence of sales” which means most of the lectures and activities are focused on marketing and sales in enterprises. In the second semester the focus is “Business development in an international perspective”. The third semester of the programme consists of an internship and a bachelor’s project.   

The Due Diligence of Sales – 1^st Semester

• The customer in focus (analysis of the customer’s strategic situation and organisation of sales
• Industry and competitors (benchmarking, ethics, social responsibility, International economic relations)
• Innovation (Product  and concept development, analysis of company innovation processes and project management.
• Semester project. The 1^st semester ends with a semester project 

Methodology and Research Theory – 1^st Semester

• You will have a course in science and methodology in connection with your report writing (semester projects and the bachelor’s project)

Business Development in an International Perspective – 2^nd Semester

• Development of international sales strategies, lean and mass customisation
• Implementation of the sales plan (e.g. Space management, sales training, different kinds of leadership and management)
• Customer follow up (e.g. effectiveness measurements and customer satisfaction) 

Semester project – 2^nd Semester

• In the final semester project you will be working with business development in an international perspective

Optional Theme – 2^nd Semester

• In your 2^nd semester you will be asked to work in depth on a chosen elective theme in study groups of 4 – 8 students