Subjects

Be aware that you need a laptop because of the existence of electronic exams.
Information technology is integrated in all subjects and study activities.

International Marketing and sales

You will learn how to analyse, plan and implement marketing assignments. Principles will be tested and applied through cases and exercises that involve the collection and processing of information, the evaluation and selection of markets, and the design of marketing plans. Statistics will also be a part of the course. The focus areas will be confidence intervals and hypothesis tests.

Communication, Organisation and Management

You will analyse corporate strategies, organisational and logistic systems and study management principles, job functions and company processes. This subject will also provide guidelines and practical training in project management. Furthermore you study and practice Business English in written and spoken forms.

Economics (Financial Management and Global Economics and Development)

Financial Management
Core issues are corporate economic problems and decision processes. You will use basic models and methods of collecting, processing and presenting economic data. Case studies will offer you the opportunity to analyse and assess budgets and investments.

Global Economics and Development
You will study economic theory and methodology to be applied through cases and assignments that focus on national and international micro-economic activities of importance to market evaluation. Statistical tools serve to describe macro-economic indices, including demographic, environmental and social factors.

International Business Law

You will study business law in relation to international business and legal aspects of marketing and trade. Rules and regulations applying to contracts, the buying and selling of goods, product liability, marketing and competition are included as well.

Electives

A list of the electives you can choose from, and information on how you can use them to tailor your education to fit your particular needs and interests.

Statistics

Main focus is on the use of statistics in marketing and economics analyses. You will analyse basic statistical problems and employ statistical tools for sales and marketing.

Business Economics

You will work with business economics models and analytical tools. Case studies include the analysis of corporate investments, financial needs and market parameters (demand, competition, production, costs, etc.)

Market Communication

You will study rhetorical means and strategies and select and plan a communication strategy adapted to target group, company mission and message. Various forms of communication (advertising, press release, direct mail, etc.), journalism and media are employed in developing a communication product.

Entrepreneurship

You will in a team acquire skills for and practice in making, assessing and presenting a business plan.